All Cultures vidcast on multicultural interest in badminton

Written by  Monday, 08 October 2012 10:52

The Australian Sports Commission (ASC) utilises a range of resources that help sporting organisations engage with people from all Australian communities. Released in 2010, the ASC’s All Cultures online resource was designed to engage more sportspeople from culturally and linguistically diverse (CALD) backgrounds.


The All Cultures resource effectively connects newly arrived migrant communities with their local sporting clubs and encourages a more inclusive sporting sector. In addition to videos that feature existing multicultural sport programs and useful tips for clubs, coaches and officials, the website will soon include three vidcasts highlighting successful case studies.


The first vidcast (to be uploaded in October) features the great work being done by the Southern Tasmania Badminton Association (STBA), which has attracted international students from the University of Tasmania and local residents of multicultural backgrounds to the sport of badminton. The STBA Invitational Tournament in July provided an ideal opportunity to showcase the diversity of participants which have made the program a success – participants, coaches, administrators, community facilitators and partner organisations.


The vidcast shoot provided a fantastic platform to promote All Cultures via a range of social media updates, including an engaging Twitter campaign (#ASCallcultures).


Kathryn Duff, a Sport Participation Adviser with the ASC, was onsite to witness the program and the filming of the resource.


’The work in the All Cultures area highlights the role that sport can play in having a positive impact on the lives of people from multicultural backgrounds,” said Duff. “It can be particularly important for people who are new arrivals to Australia, such as international students or migrants.’


Duff, along with Ralph Barba (of the Four Diegos Media production team), were the key drivers of the social media campaign which promoted the event. The social media campaign attracted over 4,000 Twitter followers to 64 updates (with 35 re-tweets), a You Tube video and 38 photos.


The vidcast will add to the ASC’s extensive collection of All Cultures videos, which effectively highlight a range of case studies that reinforce the ability of sport to bring a community of different cultures together. Another recent All Cultures initiative has been a webinar series which attracted over 200 participants that shared examples of the work they’ve been conducting in the multicultural sport space.




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